Media Discourse

Representation and Interaction (Edinburgh University Press, 2007)

MediaDThis lively and accessible study of media and discourse combines theoretical reflection with empirical engagement, and brings together insights from a range of disciplines. Within media and cultural studies, the study of media texts is dominated by a focus on representation. This book adds long overdue attention to social interaction.

The book is divided into two sections. The first section outlines key theoretical issues and concepts, including informalisation, genre hybridisation, positioning, dialogism and discourse. The second is a sustained interrogation of social interaction in and around media. Re-examining issues of representation and interaction, it critically assesses work on the para-social and broadcast sociability, then explores distinct sites of interaction: production communities, audience communities and ‘interactivity’ with audiences.

Available here.

Critical acclaim for Media Discourse:

“Drawing on numerous examples of TV, radio and print media, her analyses strike a lovely balance between text and context, without overinterpreting either one. This makes for lucid, poignant and convincing reading…I particularly like how she puts the finger on features of pastiche and parody”.

Dr Tom van Hout, Ghent University


“Drawing on theories from media studies, cultural studies, CDA, linguistic anthropology and reception research, Talbot analyzes media extracts from different perspectives which render the study comprehensive. Talbot explores three distinct sites of interaction involving media discourse in great detail, offering a valuable insight into the way in which modern media discourse works in our life. In addition, activities and further reading at the end of each chapter and a glossary of key terms at the end of the book make the book highly accessible and readable…Written in a clear and lively way, this book is worth recommending to anyone who is interested in discourse studies”.

 Dr Song Guo, Tianjin University of Commerce, China

Chapter Contents:

Part One: Key issues in analysing media discourse
1 Introduction: media and discourse
What is media discourse and why study it?
Media and the circuit of culture
Texts, discourse and discourses
Discourse as social practice in critical discourse analysis
About this book
2 Reconfigurations
Time and place
Public and private
Informalisation and infotainment
Parody and pastiche
Comedy central: Harlan McCraney
3 Texts and positioning
Circuit of culture and reading positions
Tet and positioning in critical discourse analysis
‘Guilt over games boys play’: heteronormativity in a problem page
Men’s magazines: a phallacious fraternity?
Texts and audiences
4 Dialogism and voice
Intertextuality and the dialogic word
Footing and ‘neutrality’ in broadcast journalism
‘Randy fish boss branded a stinker’: feminism on the Sun‘s page three?
Positioning, authority and erasure

Part Two: Representation and interaction
5 Simulated interaction
Three types of interaction
‘Para-social interaction’
Synthetic personality and synthetic personalisation
Simulated interaction on Radio 1xtra
6 Interpersonal meaning in broadcast texts: representing social identities and relationships
Travel broadens the mind?
Expertise, authority and ‘taste’ in lifestyle TV
‘Transforming these school dinners is gonna be tough‘: Jamies’s dinner ladies
Jeremy Paxman: ‘Britain’s number one interrogator’
7 Production communities and audience communities
Frontstage in production-community interaction
Backstage glimpses
‘Zoo’ media
8 Interactivity
Backstage engagements
Frontstage: fifteen minutes of fame
New technologies

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