Language, Intertextuality and Subjectivity

Voices in the Construction of Consumer Femininity (Lambert Academic, 2010)

LgInt&SubjWomen in industrialized societies have a lifelong relationship with consumerism. They are caught up in ‘consumer femininity’, since a feminine identity involves, among other things, a particular mode of consumption. This study, presented in full for the first time in this volume, aims to stimulate critical awareness of consumer femininity. It culminates in sample analysis of a type of discourse that contributes to the formation of women as feminine subjects: the teen magazine. The book proposes an approach to doing critical discourse analysis that focuses on the constitution of a language user’s subjectivity in the act of reading. Influenced by the early work of Norman Fairclough, it locates points of focus for taking up a critical (and specifically feminist) reading position in discourse analysis. In doing so, it seeks to provide theoretical and analytical grounding for a critical pedagogy that will take into the classroom attention to language and the construction of language users’ subjectivities.

Critical discourse analysis, magazines, Jackie, feminism, femininity, consumerism, intertextuality, identity, reading, coherence

Available here.